Add more revenue to your store with this email marketing checklist.

If you ran every one of these eight items consistently for ninety days, your email revenue would change. Not because any single one of them is a silver bullet, but because together they compound into the kind of healthy program that pays back month after month.

01. Clean your list.

Clean your list regularly. Subscribers who have never opened an email from you are not just dead weight, they are actively hurting your open rate, your delivery rate, and your monthly platform bill. At the end of every month, suppress people who have not interacted with any send for a defined window. Before you remove anyone, send one last re-engagement email asking if they still want to hear from you. The ones who respond are worth keeping. The ones who do not should be retired with respect.

02. Identify exit time behavior.

Pull a Google Analytics report and find out exactly how long visitors stay on your landing page before they leave. Then set your exit intent popups to fire just before that average exit time. This single calibration usually doubles popup submission rates compared to default timing, because you are catching attention right at the moment of cognitive drift, not after the visitor has already left.

03. Automate your flows.

Identify behaviors that your subscribers repeat continuously and build automation around them. There is no scenario where a customer order, an abandoned cart, or a sixty day silence should be triggering a manual decision. The non negotiable flow set is shorter than most brands think.

• Post purchase, covering thank you, education, usage, and review request.
• Repeat purchase, calibrated to the average reorder window of your product.
• Abandoned series, which usually means three or more flows covering cart, browse, and checkout.

Every other flow you build is upside. These three are the floor.

04. Segment your list.

Send the right email to the right person. Not as a slogan, as a discipline. Build segments around purchase behavior, engagement level, and lifecycle stage, then write campaigns specifically for each. You will send less mass email and more relevant email. Revenue per send goes up. Unsubscribes go down. The relationship between brand and subscriber actually starts looking like a relationship.

05. Set your brand tone.

You will A/B test countless things over the life of your email program. Before any of that, decide on your brand tone and visual system. Voice, vocabulary, palette, layout patterns. Set them, write them down, and make every campaign and flow inherit from that system. Your brand tone in email is your signature. Without a signature, you are just another sender in the inbox.

06. Build a calendar.

Dig into your audience demographics and build a campaign calendar that reflects them. Not just the obvious moments like Black Friday and New Year. The specific cultural, regional, and seasonal moments that matter to your actual customer base. Brands that send a relevant, well timed email on a moment competitors miss buy attention they cannot acquire any other way.

07. Schedule with restraint.

Do not send too many emails. Set a schedule and stick to it. Remember that some subscribers are simultaneously inside flows that are firing on their own logic. Exclude active flow recipients from campaign sends so nobody gets double messaged in a single day. Most brands send a third too many emails and wonder why their list is going numb.

08. Set definite goals.

Decide what you are actually trying to accomplish, then build toward it.

• How many sales do you want from email this quarter?
• What retention ratio are you targeting?
• How many non buyers on your list do you want to convert this quarter?

These are the questions that turn email from a marketing task into a measurable revenue channel. If you cannot answer them, you do not have an email program. You have a sending habit.