Your email campaigns might be costing you way more then you can imagine.
When your email gets clipped, the mailbox simply hide the main body of your email. That increases your bounce rate, cost you more money & most importantly, your tracking link is lost which directly leads to your email going into spam. Here are few simple techniques to avoid that.
We observed that email clipping happens usually when the size of your email is more then 102kb and the size increases due to following reasons.
- Using way too many Gifs, images, videos.
- Using same subject line for every email.
- Long email ( Text based email excluded ).
- Copy pasting HTML codes in your email.
It’s astounishing that a mistake this simple can cost you way more then you can imagine. Avoiding clipping is extremely easy. Here are some tips that works for us
Clean up any html code in your email.
Limit your use of graphics to one or two.
Avoid using same subject lines in your funnel and campaign
Following these tips will keep your email size less then 102kb and not at risk for getting clipped.