/* ================================================================
   Email Marketing Genie — shared site styles
   Used across case studies, services, about, vault.
   Home.html keeps its own inline styles (don't break what works).
   ================================================================ */

:root {
  --obsidian: #0D0D0D;
  --lime: #E8FF59;
  --lime-soft: #f6ffae;
  --ivory: #FAFAF8;
  --midnight: #1A1A2E;
  --midnight-2: #232342;
  --indigo: #6C63FF;
  --indigo-soft: #efeeff;
  --teal: #2EC4B6;
  --teal-soft: #d8f5f1;
  --mist: #F4F4F0;
  --graphite: #555555;
  --muted: #8b8b85;
  --border: #D0D0CB;
  --error: #FF6B6B;
  --success: #51CF66;
}

* { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
body {
  background: var(--ivory);
  color: var(--obsidian);
  font-family: "Plus Jakarta Sans", system-ui, sans-serif;
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}
img { max-width: 100%; display: block; }
a { color: inherit; }

.container { max-width: 1240px; margin: 0 auto; padding: 0 32px; }

h1, h2, h3, h4, .display, .nav, .btn { font-family: "Outfit", sans-serif; }
.serif-i { font-family: "Instrument Serif", Georgia, serif; font-style: italic; font-weight: 400; }

/* ===== Reusable eyebrow ===== */
.eyebrow {
  font-family: "Plus Jakarta Sans"; font-weight: 500;
  text-transform: uppercase; letter-spacing: 1.5px;
  font-size: 12px; color: var(--graphite);
  display: inline-flex; align-items: center; gap: 12px;
}
.eyebrow::before {
  content: ""; width: 28px; height: 1px; background: currentColor;
}
.eyebrow.lime { color: var(--lime); }
.eyebrow.indigo { color: var(--indigo); }
.eyebrow.teal { color: var(--teal); }

/* ===== Buttons ===== */
.btn {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 16px 26px; border-radius: 10px;
  font-family: "Outfit"; font-size: 16px; font-weight: 600;
  letter-spacing: 0.3px;
  text-decoration: none; cursor: pointer; border: 0;
  transition: transform 0.15s, box-shadow 0.15s, background 0.15s;
  white-space: nowrap;
}
.btn-primary { background: var(--obsidian); color: var(--lime); }
.btn-primary:hover { transform: translateY(-2px); box-shadow: 0 12px 30px rgba(13,13,13,0.28); }
.btn-lime { background: var(--lime); color: var(--obsidian); }
.btn-lime:hover { transform: translateY(-2px); box-shadow: 0 12px 30px rgba(232,255,89,0.4); }
.btn-ghost { background: transparent; color: var(--obsidian); border: 1px solid var(--obsidian); font-weight: 500; }
.btn-ghost:hover { background: var(--obsidian); color: var(--ivory); }
.btn-ghost-light { background: transparent; color: var(--ivory); border: 1px solid rgba(255,255,255,0.4); font-weight: 500; }
.btn-ghost-light:hover { background: var(--ivory); color: var(--obsidian); border-color: var(--ivory); }
.btn .arrow { transition: transform 0.2s; }
.btn:hover .arrow { transform: translateX(3px); }

/* ===== Nav ===== */
.nav {
  position: sticky; top: 0; z-index: 50;
  background: rgba(13,13,13,0.92);
  backdrop-filter: saturate(160%) blur(16px);
  -webkit-backdrop-filter: saturate(160%) blur(16px);
  border-bottom: 1px solid rgba(255,255,255,0.06);
  color: var(--ivory);
}
.nav-inner {
  display: flex; align-items: center; justify-content: space-between;
  height: 84px;
}
.logo {
  font-family: "Outfit", sans-serif;
  font-weight: 700; font-size: 15px;
  color: var(--ivory); letter-spacing: 0.18em;
  text-transform: uppercase;
  display: inline-flex; align-items: center; gap: 12px;
  text-decoration: none;
}
.logo-mark {
  width: 44px; height: 44px;
  object-fit: contain;
  display: block;
}
.nav-links {
  display: flex; gap: 36px;
  font-family: "Outfit"; font-weight: 500; font-size: 15px;
}
.nav-links a {
  color: var(--ivory); text-decoration: none;
  transition: color 0.15s;
  opacity: 0.85;
}
.nav-links a:hover, .nav-links a.active { color: var(--lime); opacity: 1; }
.nav-cta {
  display: inline-flex; align-items: center; gap: 8px;
  background: var(--lime); color: var(--obsidian);
  font-family: "Outfit"; font-weight: 600; font-size: 14px;
  padding: 11px 20px; border-radius: 8px; text-decoration: none;
  transition: transform 0.15s, box-shadow 0.15s;
}
.nav-cta:hover { transform: translateY(-1px); box-shadow: 0 6px 22px rgba(232,255,89,0.35); }
.nav-cta .arrow { font-size: 16px; line-height: 1; }

/* Mobile nav toggle */
.nav-toggle-input { display: none; }
.mobile-cta { display: none; }
.nav-burger {
  display: none;
  width: 44px; height: 44px;
  border-radius: 10px;
  cursor: pointer;
  align-items: center; justify-content: center;
  flex-direction: column; gap: 5px;
  border: 1px solid rgba(255,255,255,0.16);
  transition: background 0.15s, border-color 0.15s;
  margin-left: auto;
}
.nav-burger:hover { background: rgba(255,255,255,0.06); border-color: rgba(255,255,255,0.28); }
.nav-burger span {
  display: block; width: 18px; height: 1.6px;
  background: var(--ivory);
  transition: transform 0.22s ease, opacity 0.15s ease;
  transform-origin: center;
}
.nav-toggle-input:checked ~ .nav-burger span:nth-child(1) { transform: translateY(6.6px) rotate(45deg); }
.nav-toggle-input:checked ~ .nav-burger span:nth-child(2) { opacity: 0; }
.nav-toggle-input:checked ~ .nav-burger span:nth-child(3) { transform: translateY(-6.6px) rotate(-45deg); }

@media (max-width: 860px) {
  .nav-inner { position: relative; }
  .logo { font-size: 13px; letter-spacing: 0.14em; }
  .nav-burger { display: inline-flex; }
  .nav-cta { display: none; }
  .nav-links {
    position: absolute;
    top: calc(100% + 1px); left: 0; right: 0;
    background: rgba(13,13,13,0.98);
    backdrop-filter: saturate(160%) blur(16px);
    -webkit-backdrop-filter: saturate(160%) blur(16px);
    flex-direction: column;
    gap: 0;
    padding: 8px 24px 28px;
    border-bottom: 1px solid rgba(255,255,255,0.08);
    max-height: 0;
    overflow: hidden;
    opacity: 0;
    pointer-events: none;
    transition: max-height 0.28s ease, opacity 0.2s ease, padding 0.28s ease;
  }
  .nav-toggle-input:checked ~ .nav-links {
    display: flex;
    max-height: 80vh;
    opacity: 1;
    pointer-events: auto;
  }
  .nav-links a {
    padding: 18px 0;
    border-bottom: 1px solid rgba(255,255,255,0.08);
    font-size: 17px;
    opacity: 1;
  }
  .nav-links a:last-of-type { border-bottom: 0; }
  .nav-links .mobile-cta {
    margin-top: 18px;
    display: inline-flex; align-items: center; justify-content: center; gap: 10px;
    background: var(--lime); color: var(--obsidian);
    font-family: "Outfit"; font-weight: 600; font-size: 15px;
    padding: 14px 22px; border-radius: 10px; text-decoration: none;
    border-bottom: 0 !important;
    width: 100%;
    box-sizing: border-box;
  }
  .nav-links .mobile-cta:hover { color: var(--obsidian); }
}

/* ===== Footer ===== */
footer { background: var(--midnight); color: rgba(255,255,255,0.6); padding: 100px 0 36px; }
.footer-top {
  display: grid; grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 60px;
  padding-bottom: 64px;
  border-bottom: 1px solid rgba(255,255,255,0.1);
}
footer .logo { color: var(--ivory); }
.footer-tag {
  font-family: "Instrument Serif", serif;
  font-style: italic;
  font-size: 28px;
  line-height: 1.25;
  color: var(--lime);
  margin: 26px 0 0;
  max-width: 18ch;
}
.footer-col h4 {
  font-family: "Outfit"; font-weight: 600;
  font-size: 14px; color: var(--ivory);
  margin: 6px 0 22px;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}
.footer-col ul { list-style: none; padding: 0; margin: 0; }
.footer-col li { margin-bottom: 14px; }
.footer-col a {
  color: rgba(255,255,255,0.7); text-decoration: none;
  font-size: 14px;
  transition: color 0.15s;
}
.footer-col a:hover { color: var(--lime); }
.footer-bottom {
  padding-top: 32px;
  display: flex; flex-wrap: wrap; gap: 16px;
  align-items: center; justify-content: space-between;
  font-size: 13px;
  color: rgba(255,255,255,0.4);
}
.footer-bottom a { color: rgba(255,255,255,0.6); text-decoration: none; }
.footer-bottom a:hover { color: var(--lime); }
.social-row { display: flex; gap: 10px; }
.social {
  width: 40px; height: 40px; border-radius: 10px;
  border: 1px solid rgba(255,255,255,0.16);
  display: inline-flex; align-items: center; justify-content: center;
  color: rgba(255,255,255,0.85); text-decoration: none;
  transition: background 0.15s, color 0.15s, border-color 0.15s;
}
.social:hover { background: var(--lime); color: var(--obsidian); border-color: var(--lime); }
.social svg { width: 16px; height: 16px; }
@media (max-width: 800px) {
  .footer-top { grid-template-columns: 1fr 1fr; gap: 36px; padding-bottom: 48px; }
  .footer-top > div:first-child { grid-column: 1/-1; }
  footer { padding: 64px 0 28px; }
}

/* ===== CTA band (used end of most pages) ===== */
.cta-wrap { background: var(--lime); padding: 130px 0; position: relative; overflow: hidden; }
.cta-wrap::before {
  content: ""; position: absolute;
  top: -100px; right: -100px;
  width: 400px; height: 400px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(13,13,13,0.06) 0%, transparent 60%);
  pointer-events: none;
}
.cta { text-align: center; position: relative; z-index: 2; }
.cta-eyebrow {
  font-family: "Plus Jakarta Sans"; font-weight: 500;
  text-transform: uppercase; letter-spacing: 1.5px;
  font-size: 12px; color: var(--obsidian);
  margin-bottom: 28px;
  display: inline-flex; align-items: center; gap: 14px;
}
.cta-eyebrow::before, .cta-eyebrow::after {
  content: ""; width: 28px; height: 1px; background: var(--obsidian);
}
.cta h2 {
  font-family: "Outfit"; font-weight: 700;
  font-size: clamp(48px, 7vw, 88px);
  line-height: 0.98; letter-spacing: -0.04em;
  margin: 0 0 32px;
  color: var(--obsidian);
}
.cta h2 .serif { font-family: "Instrument Serif", serif; font-style: italic; font-weight: 400; }
.cta-sub {
  font-size: 19px; line-height: 1.6;
  color: var(--obsidian);
  max-width: 56ch;
  margin: 0 auto 44px;
  opacity: 0.78;
}
.cta .btn-primary { padding: 20px 36px; font-size: 17px; }
.cta-meta {
  margin-top: 32px;
  display: inline-flex; align-items: center; gap: 24px;
  font-family: "Plus Jakarta Sans"; font-weight: 500;
  font-size: 13px; color: var(--obsidian);
  text-transform: uppercase; letter-spacing: 1.2px;
}
.cta-meta span { display: inline-flex; align-items: center; gap: 10px; }
.cta-meta span::before {
  content: ""; width: 6px; height: 6px; border-radius: 50%;
  background: var(--obsidian);
}
@media (max-width: 700px) { .cta-wrap { padding: 84px 0; } .cta-meta { gap: 14px; flex-wrap: wrap; justify-content: center; } }

/* ================================================================
   Email Vault — hub + article styles
   ================================================================ */

/* ===== Vault hub ===== */
.vault-hero {
  background: var(--obsidian);
  color: var(--ivory);
  padding: 130px 0 90px;
  position: relative;
  overflow: hidden;
}
.vault-hero::before {
  content: ""; position: absolute;
  top: -200px; right: -100px;
  width: 600px; height: 600px;
  background: radial-gradient(circle, rgba(232,255,89,0.18) 0%, transparent 60%);
  pointer-events: none;
}
.vault-hero::after {
  content: ""; position: absolute;
  bottom: -300px; left: -200px;
  width: 700px; height: 700px;
  background: radial-gradient(circle, rgba(108,99,255,0.13) 0%, transparent 60%);
  pointer-events: none;
}
.vault-hero .container { position: relative; z-index: 2; }
.vault-hero .eyebrow { color: var(--lime); margin-bottom: 28px; }
.vault-hero h1 {
  font-family: "Outfit"; font-weight: 700;
  font-size: clamp(52px, 8vw, 104px);
  line-height: 0.98; letter-spacing: -0.035em;
  margin: 0 0 32px;
  max-width: 14ch;
}
.vault-hero h1 .serif { font-family: "Instrument Serif", serif; font-style: italic; font-weight: 400; color: var(--lime); }
.vault-hero p {
  font-size: 19px; line-height: 1.6;
  color: rgba(255,255,255,0.7);
  max-width: 58ch;
  margin: 0;
}

.vault-filters {
  background: var(--midnight);
  border-top: 1px solid rgba(255,255,255,0.08);
  padding: 28px 0;
  color: var(--ivory);
}
.vault-filters-inner {
  display: flex; flex-wrap: wrap; gap: 10px;
  align-items: center;
}
.vault-filters-label {
  font-family: "Plus Jakarta Sans"; font-weight: 500;
  font-size: 11px; text-transform: uppercase; letter-spacing: 1.5px;
  color: rgba(255,255,255,0.55);
  margin-right: 18px;
}
.vault-chip {
  font-family: "Outfit"; font-weight: 500;
  font-size: 13px;
  padding: 8px 16px; border-radius: 999px;
  background: rgba(255,255,255,0.06);
  color: rgba(255,255,255,0.85);
  border: 1px solid rgba(255,255,255,0.08);
  cursor: pointer;
  transition: all 0.15s;
  text-decoration: none;
}
.vault-chip:hover { background: rgba(232,255,89,0.12); border-color: rgba(232,255,89,0.3); color: var(--lime); }
.vault-chip.active { background: var(--lime); color: var(--obsidian); border-color: var(--lime); }

.vault-section { padding: 100px 0 130px; background: var(--ivory); }
.vault-section.first { padding-top: 130px; }

.featured-article {
  background: var(--obsidian);
  color: var(--ivory);
  border-radius: 24px;
  padding: 56px;
  margin-bottom: 80px;
  display: grid; grid-template-columns: 1.3fr 1fr;
  gap: 64px; align-items: center;
  text-decoration: none;
  transition: transform 0.25s, box-shadow 0.25s;
  position: relative;
  overflow: hidden;
}
.featured-article:hover { transform: translateY(-4px); box-shadow: 0 30px 60px rgba(13,13,13,0.18); }
.featured-article::before {
  content: ""; position: absolute;
  top: -150px; right: -100px;
  width: 500px; height: 500px;
  background: radial-gradient(circle, rgba(232,255,89,0.12) 0%, transparent 60%);
  pointer-events: none;
}
.featured-article .ft-content { position: relative; z-index: 2; }
.featured-article .ft-side { position: relative; z-index: 2; }
.featured-tag {
  display: inline-block;
  background: var(--lime); color: var(--obsidian);
  font-family: "Plus Jakarta Sans"; font-weight: 600;
  font-size: 11px; text-transform: uppercase; letter-spacing: 1.5px;
  padding: 7px 14px; border-radius: 999px;
  margin-bottom: 28px;
}
.featured-article h2 {
  font-family: "Outfit"; font-weight: 700;
  font-size: clamp(34px, 4.4vw, 48px);
  line-height: 1.05; letter-spacing: -0.025em;
  color: var(--ivory);
  margin: 0 0 24px;
}
.featured-article h2 .serif { font-family: "Instrument Serif", serif; font-style: italic; font-weight: 400; color: var(--lime); }
.featured-article p {
  font-size: 17px; line-height: 1.65;
  color: rgba(255,255,255,0.72);
  margin: 0 0 32px;
  max-width: 52ch;
}
.featured-article .ft-meta {
  display: inline-flex; align-items: center; gap: 14px;
  font-family: "Outfit"; font-weight: 600;
  font-size: 13px; letter-spacing: 0.05em;
  text-transform: uppercase;
  color: var(--lime);
}
.featured-article .ft-meta::after { content: "→"; font-size: 18px; transition: transform 0.2s; }
.featured-article:hover .ft-meta::after { transform: translateX(4px); }
.featured-article .ft-visual {
  background: var(--midnight);
  border: 1px solid rgba(232,255,89,0.2);
  border-radius: 18px;
  padding: 36px;
  position: relative;
}
.featured-article .ft-visual .num {
  font-family: "Outfit"; font-weight: 700;
  font-size: clamp(56px, 8vw, 88px);
  line-height: 0.9; letter-spacing: -0.04em;
  color: var(--lime);
  margin-bottom: 10px;
}
.featured-article .ft-visual .num-label {
  font-family: "Plus Jakarta Sans"; font-weight: 500;
  font-size: 13px; text-transform: uppercase; letter-spacing: 1.5px;
  color: rgba(255,255,255,0.55);
  margin-bottom: 20px;
}
.featured-article .ft-visual p {
  font-size: 14.5px; color: rgba(255,255,255,0.7);
  margin: 0; line-height: 1.55;
}
@media (max-width: 980px) {
  .featured-article { grid-template-columns: 1fr; gap: 36px; padding: 40px; }
}

.article-grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}
.article-card {
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 18px;
  padding: 32px;
  text-decoration: none;
  color: inherit;
  display: flex; flex-direction: column;
  transition: transform 0.2s, box-shadow 0.2s, border-color 0.2s;
  min-height: 320px;
}
.article-card:hover { transform: translateY(-4px); box-shadow: 0 22px 50px rgba(13,13,13,0.08); border-color: var(--obsidian); }
.article-card-head {
  display: flex; justify-content: space-between; align-items: center;
  margin-bottom: 28px;
}
.article-tag {
  font-family: "Plus Jakarta Sans"; font-weight: 500;
  font-size: 11px; text-transform: uppercase; letter-spacing: 1.5px;
  color: var(--indigo);
  padding: 6px 12px;
  background: var(--indigo-soft);
  border-radius: 999px;
}
.article-tag.flows { color: oklch(45% 0.16 30); background: oklch(94% 0.05 40); }
.article-tag.deliver { color: var(--obsidian); background: var(--lime); }
.article-tag.list { color: oklch(40% 0.12 200); background: var(--teal-soft); }
.article-tag.campaigns { color: oklch(40% 0.15 320); background: oklch(94% 0.05 320); }
.article-tag.opens { color: oklch(40% 0.14 60); background: oklch(94% 0.05 75); }
.article-time {
  font-family: "Outfit"; font-weight: 500;
  font-size: 12px; color: var(--graphite);
  display: inline-flex; align-items: center; gap: 6px;
}
.article-time::before {
  content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--graphite); opacity: 0.5;
}
.article-card h3 {
  font-family: "Outfit"; font-weight: 600;
  font-size: 22px; line-height: 1.25; letter-spacing: -0.015em;
  color: var(--obsidian);
  margin: 0 0 14px;
}
.article-card .excerpt {
  font-size: 14.5px; line-height: 1.65;
  color: var(--graphite);
  margin: 0 0 24px;
  flex: 1;
}
.article-card .read-link {
  font-family: "Outfit"; font-weight: 600;
  font-size: 13px; text-transform: uppercase; letter-spacing: 1px;
  color: var(--obsidian);
  display: inline-flex; align-items: center; gap: 8px;
  margin-top: auto;
}
.article-card .read-link::after { content: "→"; transition: transform 0.2s; }
.article-card:hover .read-link::after { transform: translateX(4px); }
@media (max-width: 980px) { .article-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 700px) { .article-grid { grid-template-columns: 1fr; } }

/* ===== Newsletter sign-up block ===== */
.newsletter {
  background: var(--midnight);
  color: var(--ivory);
  padding: 100px 0;
}
.newsletter .container { max-width: 880px; text-align: center; }
.newsletter .eyebrow { color: var(--lime); margin-bottom: 28px; justify-content: center; }
.newsletter h2 {
  font-family: "Outfit"; font-weight: 700;
  font-size: clamp(36px, 5vw, 60px);
  line-height: 1.0; letter-spacing: -0.03em;
  margin: 0 0 24px;
  color: var(--ivory);
}
.newsletter h2 .serif { font-family: "Instrument Serif", serif; font-style: italic; font-weight: 400; color: var(--lime); }
.newsletter p {
  font-size: 18px; line-height: 1.65;
  color: rgba(255,255,255,0.7);
  margin: 0 0 36px;
  max-width: 56ch; margin-left: auto; margin-right: auto;
}
.newsletter-form {
  display: flex; gap: 10px; max-width: 520px; margin: 0 auto;
  background: rgba(255,255,255,0.06);
  border: 1px solid rgba(255,255,255,0.12);
  border-radius: 10px;
  padding: 8px;
}
.newsletter-form input {
  flex: 1;
  background: transparent;
  border: 0;
  padding: 14px 16px;
  color: var(--ivory);
  font-family: "Plus Jakarta Sans"; font-size: 15px;
  outline: none;
}
.newsletter-form input::placeholder { color: rgba(255,255,255,0.4); }
.newsletter-form button {
  background: var(--lime);
  color: var(--obsidian);
  font-family: "Outfit"; font-weight: 600;
  font-size: 14px;
  border: 0; padding: 0 24px;
  border-radius: 8px;
  cursor: pointer;
  transition: transform 0.15s, box-shadow 0.15s;
}
.newsletter-form button:hover { transform: translateY(-1px); box-shadow: 0 6px 22px rgba(232,255,89,0.35); }

/* ================================================================
   Article (individual post) styles
   ================================================================ */
.crumb {
  padding: 24px 0;
  background: var(--obsidian);
  color: rgba(255,255,255,0.55);
  font-family: "Outfit"; font-weight: 500;
  font-size: 13px; text-transform: uppercase; letter-spacing: 0.12em;
  border-bottom: 1px solid rgba(255,255,255,0.06);
}
.crumb a { color: rgba(255,255,255,0.55); text-decoration: none; transition: color 0.15s; }
.crumb a:hover { color: var(--lime); }
.crumb .sep { margin: 0 12px; opacity: 0.45; }

.post-header {
  background: var(--obsidian);
  color: var(--ivory);
  padding: 80px 0 110px;
  position: relative;
  overflow: hidden;
}
.post-header::before {
  content: ""; position: absolute;
  top: -200px; right: -150px;
  width: 600px; height: 600px;
  background: radial-gradient(circle, rgba(232,255,89,0.14) 0%, transparent 60%);
  pointer-events: none;
}
.post-header::after {
  content: ""; position: absolute;
  bottom: -250px; left: -200px;
  width: 600px; height: 600px;
  background: radial-gradient(circle, rgba(108,99,255,0.12) 0%, transparent 60%);
  pointer-events: none;
}
.post-header .container { position: relative; z-index: 2; max-width: 980px; }
.post-meta {
  display: flex; flex-wrap: wrap; gap: 14px;
  margin-bottom: 36px;
  align-items: center;
}
.post-meta .article-tag {
  background: var(--lime); color: var(--obsidian);
  font-size: 11px;
}
.post-meta .article-time {
  color: rgba(255,255,255,0.55);
}
.post-meta .article-time::before { background: rgba(255,255,255,0.4); }
.post-header h1 {
  font-family: "Outfit"; font-weight: 700;
  font-size: clamp(40px, 6vw, 72px);
  line-height: 1.02; letter-spacing: -0.03em;
  margin: 0 0 36px;
  max-width: 24ch;
}
.post-header h1 .serif { font-family: "Instrument Serif", serif; font-style: italic; font-weight: 400; color: var(--lime); }
.post-lede {
  font-size: 21px; line-height: 1.55;
  color: rgba(255,255,255,0.72);
  max-width: 58ch;
  margin: 0;
  font-weight: 400;
}

.post-body {
  padding: 100px 0 130px;
  background: var(--ivory);
}
.post-body .container { max-width: 760px; }
.post-body h2 {
  font-family: "Outfit"; font-weight: 700;
  font-size: clamp(28px, 3.6vw, 40px);
  line-height: 1.15; letter-spacing: -0.02em;
  color: var(--obsidian);
  margin: 64px 0 18px;
  max-width: 22ch;
}
.post-body h2:first-child { margin-top: 0; }
.post-body h2 .accent { color: var(--indigo); font-family: "Instrument Serif", serif; font-style: italic; font-weight: 400; }
.post-body h3 {
  font-family: "Outfit"; font-weight: 600;
  font-size: 22px; line-height: 1.3; letter-spacing: -0.01em;
  color: var(--obsidian);
  margin: 40px 0 12px;
}
.post-body p {
  font-size: 18px; line-height: 1.75;
  color: var(--graphite);
  margin: 0 0 20px;
}
.post-body p strong { color: var(--obsidian); font-weight: 600; }
.post-body ul, .post-body ol {
  margin: 0 0 24px;
  padding-left: 0;
  list-style: none;
}
.post-body ul li, .post-body ol li {
  font-size: 17px; line-height: 1.7;
  color: var(--graphite);
  padding: 8px 0 8px 32px;
  position: relative;
}
.post-body ul li::before {
  content: "";
  position: absolute;
  left: 6px; top: 18px;
  width: 8px; height: 8px;
  border-radius: 50%;
  background: var(--teal);
}
.post-body ol { counter-reset: post-item; }
.post-body ol li { counter-increment: post-item; }
.post-body ol li::before {
  content: counter(post-item, decimal-leading-zero);
  position: absolute;
  left: 0; top: 8px;
  font-family: "Outfit"; font-weight: 700;
  font-size: 14px;
  color: var(--indigo);
  letter-spacing: 0.05em;
}

.post-body blockquote {
  margin: 48px 0;
  padding: 36px 0 36px 32px;
  border-left: 4px solid var(--lime);
}
.post-body blockquote p {
  font-family: "Instrument Serif", serif;
  font-style: italic;
  font-size: clamp(24px, 3vw, 32px);
  line-height: 1.3; letter-spacing: -0.01em;
  color: var(--obsidian);
  margin: 0;
}

.callout {
  margin: 48px 0;
  padding: 32px 36px;
  background: var(--mist);
  border-radius: 14px;
  border-left: 4px solid var(--indigo);
}
.callout-label {
  font-family: "Outfit"; font-weight: 600;
  font-size: 11px; text-transform: uppercase; letter-spacing: 1.5px;
  color: var(--indigo);
  margin-bottom: 8px;
}
.callout h4 {
  font-family: "Outfit"; font-weight: 600;
  font-size: 19px; line-height: 1.3; letter-spacing: -0.005em;
  color: var(--obsidian);
  margin: 0 0 8px;
}
.callout p {
  font-size: 16px !important;
  line-height: 1.6 !important;
  margin: 0 !important;
}

.infographic-slot {
  margin: 56px 0;
  aspect-ratio: 16/9;
  border-radius: 16px;
  background:
    linear-gradient(135deg, var(--midnight) 0%, var(--obsidian) 100%);
  display: flex; align-items: center; justify-content: center;
  color: rgba(255,255,255,0.55);
  font-family: "Outfit"; font-weight: 500;
  font-size: 13px; text-transform: uppercase; letter-spacing: 1.5px;
  position: relative;
  overflow: hidden;
}
.infographic-slot::before {
  content: ""; position: absolute;
  top: 50%; left: 50%; transform: translate(-50%, -50%);
  width: 60%; height: 60%;
  border: 1px dashed rgba(232,255,89,0.3);
  border-radius: 12px;
}
.infographic-slot::after {
  content: "Infographic placeholder";
  position: relative; z-index: 2;
}

.tldr {
  margin: 80px 0 0;
  background: var(--obsidian);
  color: var(--ivory);
  border-radius: 20px;
  padding: 48px;
  position: relative;
  overflow: hidden;
}
.tldr::before {
  content: ""; position: absolute;
  top: -100px; right: -50px;
  width: 300px; height: 300px;
  background: radial-gradient(circle, rgba(232,255,89,0.12) 0%, transparent 60%);
  pointer-events: none;
}
.tldr-label {
  font-family: "Plus Jakarta Sans"; font-weight: 500;
  font-size: 12px; text-transform: uppercase; letter-spacing: 1.5px;
  color: var(--lime);
  margin-bottom: 16px;
  display: inline-flex; align-items: center; gap: 12px;
  position: relative; z-index: 2;
}
.tldr-label::before {
  content: ""; width: 28px; height: 1px; background: var(--lime);
}
.tldr h3 {
  font-family: "Outfit"; font-weight: 700;
  font-size: clamp(26px, 3.4vw, 36px);
  line-height: 1.15; letter-spacing: -0.02em;
  color: var(--ivory);
  margin: 0 0 22px;
  max-width: 22ch;
  position: relative; z-index: 2;
}
.tldr ul {
  margin: 0; padding: 0;
  list-style: none;
  position: relative; z-index: 2;
}
.tldr li {
  padding: 12px 0 12px 24px;
  font-size: 16px; line-height: 1.55;
  color: rgba(255,255,255,0.78);
  position: relative;
  border-top: 1px solid rgba(255,255,255,0.08);
}
.tldr li:first-child { border-top: 0; }
.tldr li::before {
  content: "→";
  position: absolute; left: 0; top: 12px;
  color: var(--lime);
  font-family: "Outfit"; font-weight: 700;
}

/* Related articles */
.post-related {
  background: var(--midnight);
  color: var(--ivory);
  padding: 100px 0;
}
.post-related .eyebrow { color: var(--lime); margin-bottom: 22px; }
.post-related h2 {
  font-family: "Outfit"; font-weight: 700;
  font-size: clamp(28px, 3.4vw, 40px);
  line-height: 1.1; letter-spacing: -0.02em;
  color: var(--ivory);
  margin: 0 0 40px;
}
.related-grid-3 {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.post-related .article-card {
  background: var(--obsidian);
  border-color: rgba(255,255,255,0.08);
  color: var(--ivory);
  min-height: 240px;
}
.post-related .article-card h3 { color: var(--ivory); }
.post-related .article-card .excerpt { color: rgba(255,255,255,0.65); }
.post-related .article-card .read-link { color: var(--lime); }
.post-related .article-card:hover { border-color: var(--lime); }
@media (max-width: 900px) { .related-grid-3 { grid-template-columns: 1fr; } }

/* ================================================================
   Service pages — shared chrome
   Each page sets its own --svc-accent and --svc-accent-soft.
   ================================================================ */
.svc-hero {
  background: var(--obsidian);
  color: var(--ivory);
  padding: 110px 0 130px;
  position: relative;
  overflow: hidden;
}
.svc-hero::before {
  content: ""; position: absolute;
  top: -200px; right: -150px;
  width: 600px; height: 600px;
  background: radial-gradient(circle, var(--svc-glow, rgba(232,255,89,0.18)) 0%, transparent 60%);
  pointer-events: none;
}
.svc-hero::after {
  content: ""; position: absolute;
  bottom: -300px; left: -200px;
  width: 600px; height: 600px;
  background: radial-gradient(circle, rgba(108,99,255,0.12) 0%, transparent 60%);
  pointer-events: none;
}
.svc-hero .container { position: relative; z-index: 2; }
.svc-tag-row {
  display: flex; flex-wrap: wrap; gap: 10px;
  margin-bottom: 36px;
}
.svc-tag {
  font-family: "Plus Jakarta Sans"; font-weight: 500;
  font-size: 11px; text-transform: uppercase; letter-spacing: 1.5px;
  padding: 7px 14px; border-radius: 999px;
  background: rgba(255,255,255,0.08); color: rgba(255,255,255,0.85);
}
.svc-tag.accent { background: var(--svc-accent, var(--lime)); color: var(--obsidian); }
.svc-hero h1 {
  font-family: "Outfit"; font-weight: 700;
  font-size: clamp(48px, 7vw, 92px);
  line-height: 0.98; letter-spacing: -0.035em;
  margin: 0 0 32px;
  max-width: 18ch;
}
.svc-hero h1 .serif {
  font-family: "Instrument Serif", serif;
  font-style: italic; font-weight: 400;
  color: var(--svc-accent, var(--lime));
}
.svc-hero p.lede {
  font-size: 20px; line-height: 1.6;
  color: rgba(255,255,255,0.72);
  max-width: 60ch;
  margin: 0 0 48px;
}
.svc-hero-actions { display: flex; flex-wrap: wrap; gap: 14px; }

.svc-section {
  padding: 120px 0;
  background: var(--ivory);
}
.svc-section.dark {
  background: var(--midnight);
  color: var(--ivory);
}
.svc-section-head {
  display: grid; grid-template-columns: 1.2fr 1fr;
  gap: 64px; align-items: end;
  margin-bottom: 56px;
}
.svc-section-head h2 {
  font-family: "Outfit"; font-weight: 700;
  font-size: clamp(36px, 4.8vw, 56px);
  line-height: 1.05; letter-spacing: -0.025em;
  color: var(--obsidian);
  margin: 22px 0 0;
  max-width: 22ch;
}
.svc-section.dark .svc-section-head h2 { color: var(--ivory); }
.svc-section-head h2 .accent {
  color: var(--svc-accent, var(--indigo));
  font-family: "Instrument Serif", serif;
  font-style: italic; font-weight: 400;
}
.svc-section-head p {
  font-size: 17px; line-height: 1.7;
  color: var(--graphite);
  margin: 0;
}
.svc-section.dark .svc-section-head p { color: rgba(255,255,255,0.72); }
@media (max-width: 900px) {
  .svc-section-head { grid-template-columns: 1fr; gap: 24px; margin-bottom: 40px; }
  .svc-section { padding: 80px 0; }
}

/* Who this is for — 3 cards */
.who-grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 22px;
}
.who-card {
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 18px;
  padding: 36px 32px;
  position: relative;
  overflow: hidden;
  transition: transform 0.2s, border-color 0.2s, box-shadow 0.2s;
}
.who-card:hover { transform: translateY(-4px); border-color: var(--svc-accent, var(--obsidian)); box-shadow: 0 22px 50px rgba(13,13,13,0.08); }
.who-num {
  display: inline-flex; align-items: center; justify-content: center;
  width: 36px; height: 36px;
  border-radius: 8px;
  background: var(--svc-accent-soft, var(--mist));
  color: var(--svc-accent-text, var(--obsidian));
  font-family: "Outfit"; font-weight: 700; font-size: 14px;
  letter-spacing: 0.05em;
  margin-bottom: 26px;
}
.who-card p {
  font-size: 16px; line-height: 1.65;
  color: var(--graphite);
  margin: 0;
}
.who-card p strong { color: var(--obsidian); font-weight: 600; }
@media (max-width: 900px) { .who-grid { grid-template-columns: 1fr; } }

/* Included — feature cards */
.feat-cards {
  display: flex; flex-direction: column; gap: 24px;
}
.feat-card {
  background: var(--midnight);
  color: var(--ivory);
  border-radius: 22px;
  padding: 48px;
  display: grid; grid-template-columns: 1fr 1.2fr;
  gap: 56px;
  position: relative;
  overflow: hidden;
}
.feat-card::before {
  content: ""; position: absolute;
  top: -120px; right: -120px;
  width: 360px; height: 360px;
  background: radial-gradient(circle, var(--svc-glow, rgba(232,255,89,0.10)) 0%, transparent 60%);
  pointer-events: none;
}
.feat-card .feat-head { position: relative; z-index: 2; }
.feat-card .feat-body { position: relative; z-index: 2; }
.feat-label {
  font-family: "Plus Jakarta Sans"; font-weight: 500;
  font-size: 12px; text-transform: uppercase; letter-spacing: 1.5px;
  color: var(--svc-accent, var(--lime));
  margin-bottom: 18px;
}
.feat-card h3 {
  font-family: "Outfit"; font-weight: 600;
  font-size: clamp(24px, 3vw, 32px);
  line-height: 1.15; letter-spacing: -0.02em;
  color: var(--ivory);
  margin: 0 0 14px;
  max-width: 16ch;
}
.feat-card .feat-purpose {
  font-size: 15.5px; line-height: 1.65;
  color: rgba(255,255,255,0.7);
  margin: 0;
}
.feat-card .feat-body p {
  font-size: 16.5px; line-height: 1.7;
  color: rgba(255,255,255,0.82);
  margin: 0 0 18px;
}
.feat-card .feat-body p:last-child { margin-bottom: 0; }
.feat-card .feat-body strong { color: var(--ivory); font-weight: 600; }
@media (max-width: 900px) { .feat-card { grid-template-columns: 1fr; gap: 22px; padding: 36px 28px; } }

/* Included — sub-grid (campaign / list growth / reporting) */
.sub-grid {
  margin-top: 28px;
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 22px;
}
.sub-card {
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 18px;
  padding: 32px;
  display: flex; flex-direction: column;
}
.sub-card h4 {
  font-family: "Outfit"; font-weight: 600;
  font-size: 20px; line-height: 1.25; letter-spacing: -0.015em;
  color: var(--obsidian);
  margin: 0 0 22px;
  padding-bottom: 18px;
  border-bottom: 1px solid var(--border);
}
.sub-list {
  list-style: none; padding: 0; margin: 0;
}
.sub-list li {
  font-size: 14.5px; line-height: 1.6;
  color: var(--graphite);
  padding: 10px 0 10px 22px;
  position: relative;
}
.sub-list li::before {
  content: "→";
  position: absolute; left: 0; top: 10px;
  color: var(--svc-accent, var(--indigo));
  font-family: "Outfit"; font-weight: 700; font-size: 14px;
}
@media (max-width: 900px) { .sub-grid { grid-template-columns: 1fr; } }

/* Process — 4 step timeline */
.process {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: 20px;
  margin-top: 20px;
}
.step-card {
  background: var(--obsidian);
  color: var(--ivory);
  border-radius: 18px;
  padding: 36px 32px;
  position: relative;
  overflow: hidden;
}
.step-card::before {
  content: ""; position: absolute; top: 0; left: 0; right: 0;
  height: 4px;
  background: var(--svc-accent, var(--lime));
}
.step-num {
  font-family: "Outfit"; font-weight: 700;
  font-size: 13px; text-transform: uppercase; letter-spacing: 0.15em;
  color: var(--svc-accent, var(--lime));
  margin-bottom: 20px;
}
.step-card h4 {
  font-family: "Outfit"; font-weight: 600;
  font-size: 21px; line-height: 1.2; letter-spacing: -0.015em;
  color: var(--ivory);
  margin: 0 0 14px;
}
.step-card p {
  font-size: 14.5px; line-height: 1.65;
  color: rgba(255,255,255,0.7);
  margin: 0;
}
@media (max-width: 980px) { .process { grid-template-columns: 1fr 1fr; } }
@media (max-width: 540px) { .process { grid-template-columns: 1fr; } }