The biggest mistake that you can make in email marketing is,that you never send the email in the first place.
The business, which spends more money to get the customer, wins.
You build your main email list through your orders. These are the people who bought from you and, with the help of email marketing, are most likely to buy again without spending any extra money.
Your ads will make you revenue, but it’s your email marketing that will give you money to bring home.
The relationship with your customers is based on giving and take. The more value you will provide, the more you will get.
P.S: Just because they are on your email list doesn’t mean every email they get from you needs to make you money.
The second biggest mistake that people make in email marketing is:
They try to follow something that they see any other jazzed up brand doing!
What most accounts do is they try to act too professional and congested and what it does is you never make that real connection with your customers.
You don’t need to create emails with complexities; tons of images that might get your email clipped use jazz, glamour, and glitter.
Our A/B Testing proves that simple text-based emails sometimes work way better than all those emails masked with pretentious content. Be honest with your email list so they can give you real money. You need to send such type of content that makes your email list eager for you.
Comment below if you want to see some email strategies & ideas based on these concepts!