Clean Your Email List:
You need to clean your list every month. Those people who have never opened an email from you are not only going to affect your open rate & delivery rate, but also they cost you way more money than you can imagine. At the end of every month, suppress those people who never interacted with you. Before suppressing, you should send them one final email, and if they interact with it, you can cut them out of the list.
Identify Exit Time Behavior:
Generate a google analytics report to identify exactly after how much time your traffic is exiting from the landing page. Based on that report, set up your exit pop-ups, which will increase your submission time.
Automate your emails:
Identify all those behaviors that your email list repeats continuously and then create funnels to automate your emails. Most common and must-have funnels include Post Purchase, Repeat Purchase, Abandoned Series ( Includes 3 or more different funnels).
Segmentize your email list:
Send the right email to the right person. Increase your revenue, but you will also be targeting your customers with a healthy relationship by doing this.
Set your brand tone:
You need to A/B test countless things but first, decide on the tone and visuals of your emails. Set your brand tone with your emails. Your brand tone in emails is going to be your signature.
Set up a Calendar:
Dig up your audience demographics and set up a calendar according to their location. Then send them emails specifically on their special occasions.
Schedule for your email list:
Don’t send too many emails. Set a schedule for your store. Don’t forget that some people in your email list will also be receiving emails from your email funnel. It will be better to exclude them from campaigns.
Set definite goals:
Set your goals and then accomplish them. How many sales do you want from your email list? What is going to be your retention ratio? How many nonbuyers in your email list do you want to convert into sales? These are the questions that need to be answered and then accomplished by you.