Having 1000 loyal email subscribers who love you, waits for your email every day is better than an unengaged email list with 10,000 people.
Mailboxes track your email list. When you send an email to a specific list, they keep an eye on your engagement rate. Most importantly, they keep an eye on how many people marked you spam. And once it crosses a certain limit, any email you send will directly go to spam. Your whole email list will be in jeopardy.
Here are some ways that you can use to make your email list healthy.
Clean Your List:
Clean all those subscribers who haven’t engaged with any of your last 7-10 emails. Clean out your bounced profiles as well. They are affecting your delivery rate and wasting your money.
Cleaning your list not only increases your revenue significantly but will also ensure that you are not paying for more and getting less.
Segmentization:
Send the right email to the right person.
Segmentize your subscribers based on behavior. Identify repeat buyers, people who are ready to buy right now, people who haven’t purchased in the last 30 days, and so on. When you send promotional or any other kind of emails, send them to people based on their behavior, and you will see improvement in your results.
Retarget your email list with specific campaigns.
Create engaging content:
Don’t just send out promotional emails filled with discounts. Create informational and other types of value-providing emails as well. You can also start a giveaway.