An Email Offer that has always worked!
As a brand owner, no one can understand better than you that issues happen when it comes to logistics.
Shipping gets delayed.
You might run a big offer, and thousands of people try to avail it, and suddenly your site crashes or something happens with your checkout.
Sometimes, when you send an email, a technical error happens. Your landing page link might not be working; discount being not showed in the email, discount not working, etc. It’s very rare, but it happens.
So if there was a logistics issue or if you have sent an email and a mistake happened, here is how you can turn it around for yourself.
Send out an apology email, and here is how you can create it for yourself.
Subject line:
It needs to be direct & Talking about the issue.
Content:
Keep in mind the emotions of those people who were affected as well. If the mistake was pretty big or at a higher level, then you need to be careful in your apology. One insensitive line can do damage beyond repair.
Acknowledge your mistake and the consequences that might have occurred. Then apologize. In your last part of the email, give an apology offer or discount.
For example, if there was a shipping delay for specific customers, you can send them an email telling them about the problem, giving them an update, and offer them a discount, along with a refund or upgrade as you like.
Tell the reason for this mistake and make a promise never to repeat that mistake.
That is the only way to not only do damage control but also to win over your customers.